WILK ELEKTRONIK SA

Scented GOODDRIVE FRESH pen-drives, offered by Wilk Elektronik SA, won an award for the best designed product at just ended IT Distree Fair in Barcelona. Portable memories with the scent of strawberries, oranges and key limes gained recognition of almost a thousand persons participating in this most important event for ICT industry.

Fresh strawberry scented GOODDRIVE FRESH is a special off for this year’s Saint Valentine’s Day and Women’s Day. Meanwhile, already on the 30^th of January it has been honoured with the prestigious award Best Product Design of 2008, undisputedly winning with competing products of PQI, Modecom, or Inwin.

The prize is awarded on the basis of „60 seconds to Convince” presentations, when representatives of nominated products must convince participants about innovativeness of promoted products. – We did not want to look pompous, as it often happens with Polish presentations– explains Oliwia Cała, a Sales Manager at Wilk Elektronik SA – that is why we have shown with a sense of humour that in Poland it is also possible to produce original IT products, which as we can see – enjoy also popularity among men. These words are confirmed by the fact that scented GOODDRIVE FRESH, after all being a product dedicated for women, gained recognition among … men, who constituted 95% of the voting public. Distree XXL, which was hosted by Barcelona this year, is the biggest event for ICT distributors in Europe, the Middle East and Africa (EMEA). During this event more than 800 participants attended 6500 meetings with distributors and vendors.